Browse Category: Subscriptions

New Report Finds That Customers Don’t Stick to Meal Subscription Plans


The first time I got a Blue Apron meal subscription mailing offering the equivalent of three free meals to start their service, I was shocked. They wanted to mail me three fresh, restaurant-quality meals for nothing and then let me cancel with no repercussions? I looked through the fine print and the meal subscription cancellation process but couldn’t find any tricks or loopholes. How could this business strategy possibly work out for them?

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